NGUYỄN MINH ĐỨC

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  Nguyễn Minh Đức

This module will enable students to carry out a research about the market and identify market opportunities. Students will use the marketing research process to analyse consumer behaviour and market data from recommendations for marketing decision. At the end of the module, students will able to collect and analyse the data in marketing research with reference to marketing opportunities, marketing mix and marketing solution.

Topic
 
    Understanding Marketing Management
Chapter 1:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
 
   Marketing tasks
   Marketing concepts & tools
   Company Orientations Toward the Marketplace
    Marketing environment scanning
Chapter 6:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
 
 
   Needs & trends in the Macro environment
   Identify & respond to the Major Macro environment
   Forces
    Strategic planning  & Marketing Planning
Chapter 4:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
 
 
   Corporate & division Strategic Planning
   Business Unit Strategic planning
   Marketing Plan
    Market positioning  & Product Life-Cycle
Chapter 11:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
   Develop & Communicate
   Differentiation Tools
   Product Life-Cycle
    New product strategy
Chapter 12:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
   Challenges in new product development
   Organizational Arrangements
   Ideas
   Concepts & strategy
   Commercialization
    Branding Strategies
Chapter 14:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
   Product & product line Decision
   Brand Decision
   Packaging & Labeling
    Pricing strategies and programs
Chapter 16:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
   Setting & Adapting the price
   Initiating & Responding to Price changes
    Logistics management
Chapter 18:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
   Retailing & Wholesaling
   Market Logistics
    Marketing communications strategies
Chapter 19:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
Chapter 20:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
   Communication Process
   Effective Communication
   Communication Mix, Process & Programs
   Communication tools: Advertising, sale promotion,  public relations, direct marketing
    Global Marketing
Charter 13 Designing Global Market Offerings
Philip Kotler; Swee Hoon Ang – 3rd edition
   Entering a Foreign Market
   Responses to International Changes
    Business to business marketing
Chapter 8:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
 
 
   Organizational Buying
   Business Buying Process : participants & influences
   Purchasing Process
    Sales force management
Chapter 21:  Marketing Management - An Asian Perspective
Philip Kotler; Swee Hoon Ang – 3rd edition
   Designing the sale force
   Managing the sale force
   Personal Selling
    Review for Exam
 

Số lần xem trang : 14822
Nhập ngày : 01-01-2009
Điều chỉnh lần cuối : 01-01-2009

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Nguyễn Minh Đức, BM Quản lý và Phát triển Nghề Cá, ĐH Nông Lâm TPHCM, Email: nmduc(a)hcmuaf.edu.vn

Thiết kế: Quản trị mạng- ĐHNL 2007