Thành viên

  Nguyễn Minh Đức

This module will enable students to carry out a research about the market and identify market opportunities. Students will use the marketing research process to analyse consumer behaviour and market data from recommendations for marketing decision. At the end of the module, students will able to collect and analyse the data in marketing research with reference to marketing opportunities, marketing mix and marketing solution.

Topic
Understanding Marketing Management	Chapter 1:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Marketing tasks
Marketing concepts & tools
Company Orientations Toward the Marketplace
Marketing environment scanning	Chapter 6:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Needs & trends in the Macro environment
Identify & respond to the Major Macro environment
Forces
Strategic planning  & Marketing Planning	Chapter 4:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Corporate & division Strategic Planning
Business Unit Strategic planning
Marketing Plan
Market positioning  & Product Life-Cycle	Chapter 11:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Develop & Communicate
Differentiation Tools
Product Life-Cycle
New product strategy	Chapter 12:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Challenges in new product development
Organizational Arrangements
Ideas
Concepts & strategy
Commercialization
Branding Strategies	Chapter 14:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Product & product line Decision
Brand Decision
Packaging & Labeling
Pricing strategies and programs	Chapter 16:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Setting & Adapting the price
Initiating & Responding to Price changes
Logistics management	Chapter 18:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Retailing & Wholesaling
Market Logistics
Marketing communications strategies	Chapter 19:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition Chapter 20:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Communication Process
Effective Communication
Communication Mix, Process & Programs
Communication tools: Advertising, sale promotion,  public relations, direct marketing
Global Marketing	Charter 13 Designing Global Market Offerings Philip Kotler; Swee Hoon Ang – 3rd edition
Entering a Foreign Market
Responses to International Changes
Business to business marketing	Chapter 8:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Organizational Buying
Business Buying Process : participants & influences
Purchasing Process
Sales force management	Chapter 21:  Marketing Management - An Asian Perspective Philip Kotler; Swee Hoon Ang – 3rd edition
Designing the sale force
Managing the sale force
Personal Selling
Review for Exam

Số lần xem trang : 14918
Nhập ngày : 01-01-2009
Điều chỉnh lần cuối : 01-01-2009

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  Kinh Nghiệm Làm Việc(31-03-2008)